MADE IS USA
Born in Sacramento
PLUNGE is based in Sacramento, California. Each Plunge is made by hand, thouroughly tested, and packaged with love.
Our Story
The Plunge story is one of turning lemons into lemonade and a friendship turning into a powerful partnership. In March of 2020, COVID shut down Michael's float spas and with his newly found free time, looked at the cold plunges on the market and found them to be shockingly expensive. He and his dad started working on creating a more affordable option. After countless iterations and improvements, the Plunge was born. Michael didn't want to run another business alone and immediately thought of Ryan Duey because of his common passion for cold plunging, integrity, value alignment, and has been successful at everything he's done. Ryan agreed to come on board and it has been fun ride ever since. They have since started a factory in Sacramento, and are sending Plunges all over the world.

Michael Garrett
Michael is the founder and CEO of Reboot Float & Cryo Spa in the Bay Area. He is also the inventor of the Plunge

Ryan Duey
Ryan is the founder and CEO of Capitol Floats in Sacramento. He also founded the Sacramento chapter of Ecstatic Dance and is the co-founder of MASS, a meditation gathering.
Our Values
Reliability
Impeccable Customer service
Authenticity
Transparency
Affordability
Innovative and elegant design
Clarity
Integrity
Motto
"All Boats Rise"
(creating relationships where everyone wins)