shark tank plunge

As Seen on Shark Tank: What You Should Know About PLUNGE

If you’re here after seeing PLUNGE on Shark Tank, thanks for checking us out! It was an exciting experience and we’re glad it brought you here.

Since you might be new to our brand and cold plunging, we want to share some must-know things about us at PLUNGE and cold plunging in general.


PLUNGE was created after Michael’s shop was shut down in the infamous lockdown of March 2020. Michael grew determined to create a more affordable cold plunge tub. After help from his dad, partnering with Ryan, making countless improvements, and building about 2 dozen Plunges in Michael’s garage, our team finally opened a factory in California and we are now sharing our love of cold plunging by sending Plunges all around the world. 

how it started

how it's going




If you weren’t already convinced on Shark Tank about how amazing The Plunge is, we’re going to break it down here. Our cold plunge tub is ideal for beginners and enthusiasts alike.

Compared to regular ice baths, The Plunge gives you:

  • On-demand cold clean water
  • More convenience
  • Reduced set up/clean up time
  • Long-term money saving
  • Easily drained with a water hose (No back-breaking dumping of large tubs or barrels)

These benefits are because of our revolutionary features:

  • Automatically adjusts water temperature after you set it (No need for ice, thermometer, or guesswork)
  • Powerful cooling, filtration, and sanitation (No more worrying if your water is clean or safe enough)
  • Ability for indoor and outdoor setup (Flexibility to take your routine where you want)

plunge review

benefits of cold plunging



Check out The Plunge and reap all the amazing benefits of cold therapy without the hassle. It’s also available in Hot & Cold in case you’d like to try hot water therapy, contrast therapy, or live in an area on the colder side.

Are you on the taller side or just like extra space? Our Plunge Pro XL will give you that extra space you desire with all the same features and benefits!

Not ready to take the plunge yet? No problem you can still get our free protocols and even try your own DIY ice bath at home first. We’ll be here for you when you’re ready. Thanks for watching us on Shark Tank and we look forward to helping you begin your PLUNGE journey!